Ansell AI
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FRACTIONAL AI CONSULTANT FOR AGENCIES

I help web agencies run on agentic AI.

I’ve run an agency for 20 years and spent the last three changing how agencies work with AI, starting with four of my own. Now I work inside other agencies as their AI lead, helping owners and their teams build differently, safely.

Let’s talk about your agencySee how it works
years running an agency
20+
businesses of my own rebuilt with agentic AI
8
AI agents at work in my own business
30+
of UK SMEs now use AI, up from 35% a year ago (BCC & Atos, 2026)
54%

WHERE MOST AGENCIES ARE

Most agencies talk to AI. Few have AI doing the work.

Everyone has a chat window open, each on a different tool, and the work still gets done the old way. Agentic AI is different. You give an agent a job, not a question, and it does the work while your people direct it and sign it off. I made that change in my own agencies first.

AGENCIES I WORK WITH

Your kind of agency.
Your kind of work.

01 / SPECIALIST SUPPORTWeb & development.Agents that build to your standards, and QA that catches what automated scans miss.How I work with web agencies02 / SPECIALIST SUPPORTSEO & search.Faster research and reporting, so your team spends its time on judgement.How I work with SEO agencies
Another kind of agency? Let’s talk.
JAMES ANSELL / FOUNDER OF CODE23, 2005

WHY WORK WITH ME

An agency owner first.
An AI lead second.

I founded Code23 in 2005 and I’ve run it through the boom years and the hard ones. I know how an agency’s margins, deadlines and teams feel from the inside, because I still live with them.

  • I did it to my own agencies first.

    Four of them, rebuilt around AI before I asked anyone else to change.

  • I still build.

    The agents, build loops and QA set-up I bring are the ones I use every day.

  • You get me.

    No account managers, no junior consultants, no hand-off after the sale.

  • Safe by design.

    Your team makes the calls that matter and owns the result. We agree which tools touch client data, and nothing goes live without your sign-off.

Let’s talk

WHAT I DO INSIDE YOUR AGENCY

Part-time.
Inside your team.

  1. Set the direction.

    Decide where AI earns its place in your agency: in delivery, in the back office and in what you sell to clients. Tool choices, standards, and how you’ll know it’s working.

    PRIORITIES / TOOL DECISIONS / WORKING STANDARDS

  2. Build the way you work.

    Your agency’s own standards written into its agents. Build loops that check each piece as it’s made. QA agents that test like a real user before anything goes live.

    AGENT STANDARDS / BUILD LOOPS / QA AGENTS

  3. Bring the team with you.

    Find the champion, start them on the job they’re sick of doing, and let everyone else see it working. It sticks when the team owns it.

    AI CHAMPIONS / HANDS-ON SESSIONS / ONGOING SUPPORT

HOW THE WORK CHANGES

Less moving information.
More moving work forward.

Take a familiar piece of agency work. Agents take on the volume in between. Your team makes the calls that matter.

  1. 01

    The brief

    Client context, goals and the work to be done.

  2. 02

    A strong first pass

    Research, drafts and a structured start, built by agents to your standards.

  3. 03

    Your judgement

    Your team shapes it, challenges it and makes the calls.

  4. 04

    Checked & ready

    Automated checks and a QA agent go over it before your team signs it off.

HOW IT WORKS

Start with one change.
Then keep going.

  1. STEP 1

    AI Blueprint.

    £2,500 fixed · about 2 weeks

    We look at how your agency works today and agree the first change worth making. You keep the plan, whether or not we carry on.

  2. STEP 2

    Choose a plan.

    From £1,250 a month.

    Advisor, Lead or Embedded, depending on how hands-on you want me.

  3. STEP 3

    Handover.

    The aim is a team that runs it without me. You own everything we build.

See plans & pricing

PRICES ARE PLUS VAT.

A FEW QUESTIONS

Before we
get started.

What does an AI consultant do?

An AI consultant helps a business decide where AI should change the work, then makes that change happen. Inside an agency, I set the direction with the owners, build the new way of working with your team, and bring your people with it.

What is a fractional AI consultant?

A senior AI lead who works part-time, but properly inside your team. Usually two days a month with your leads and your people, not advice from the outside. It gives an agency an AI lead without hiring a full-time head of AI or chief AI officer.

How much does an AI consultant cost?

My prices are published. It starts with a fixed £2,500 AI Blueprint, then a monthly plan: Advisor at £1,250, Lead at £3,000 or Embedded at £5,500 a month, all plus VAT. Plans run for three months to start, then month to month.

Are you an AI consultancy or an independent AI consultant?

Ansell AI is just me, James Ansell. You get an independent AI consultant who works inside your team on a monthly plan, not a consultancy that sends juniors. You work with me directly: no account managers, no junior consultants.

Do you only work with agencies?

No. I work as an AI consultant for any business. Agencies and marketplaces are my specialism, which is why most of this site is written for agency owners.

Where are you based?

I’m an AI consultant based in Reading. I work in Berkshire, the surrounding counties and London.

Do you do AI strategy, or do you build as well?

Both. The Blueprint is the strategy: a written plan for where AI should change your agency first, what to leave alone, and the first 90 days. On the Lead and Embedded plans I then build alongside your team.

Is this for our operations or our clients?

Both. Most agencies start inside, with delivery and the back office. Then we look at what you could sell to clients, and whether to build it, white-label it or leave it alone.

Is it safe with client work?

It is when it’s set up properly. We agree which tools touch client data, what agents can do on their own, and which decisions stay with your team.

What if AI isn’t right for part of our work?

Then I’ll say so. Not everything needs an agent.

Where do we start?

Send me a message about your agency. I’ll suggest a useful next step. If it makes sense, the Blueprint comes next.